Branding the green: an intro
At OBOTI, we were thrilled to take on the task of creating a brand identity for AC Garten und Landschaftsbau, a leading gardening and landscaping company located in Wernau, near Stuttgart, Germany. Our goal was to craft a brand that would set AC Garten und Landschaftsbau apart from the competition and make them easily recognizable, unique and represent their services effectively.
OBOTI’s dedication to success
We don’t mess around when it comes to helping our clients stand out from the crowd. We put our nose to the grindstone and go all in to make sure every project is a smashing success. For AC Garten und Landschaftsbau, we left no stone unturned to create a brand identity that would set them apart from the competition and bring their services to the forefront.
Thorough research and analysis
To make this happen, we put our thinking caps on and conducted thorough research into the gardening industry and analyzed the branding strategies of their competitors in the area. Although it wasn’t a walk in the park, being our first project in this sector, our team was more than up to the challenge.
A bold green color scheme
Our creative minds came up with a brand strategy that would make the green elements of gardening and landscaping the star of the show. We went with a bold neon green color with two variations, a lighter and darker shade, as the primary color for the brand. To ensure the brand would pop on any background, we also included black and white variations. The letters AC were cleverly integrated with a leaf symbolizing nature, trees, flowers, gardens, and more, not only representing the owners’ initials but also positioning the company in the relevant sector.
The final product
The end result was a comprehensive brandbook including a color palette, object combinations, mock-up designs, business card designs, and other details. The new logo is currently in the process of being printed on shirts, hats, working uniforms, business cards and truck covers, and we are confident that it will make a lasting impression on their target audience, driving up visibility and potential new sales for AC Garten und Landschaftsbau.
Our client was thrilled with the final product and couldn’t stop gushing about it, saying “I am over the moon with my new brand. It truly sets me apart from the competition and I’ve received nothing but compliments. I can’t wait to show it off everywhere.” In their words, the client was also pleased with our consistent communication and updates throughout the process, making the journey a breeze.
At OBOTI, we are proud to have provided our client with a brand identity that they are proud to showcase. From digital marketing and branding to web development and design, our team is dedicated to helping businesses reach new heights and stand out from the crowd.